Accessing and Using the Services. When users access or use the Services, certain non-personally and personally identifiable information (the "User Information") is collected, stored and used for business and marketing purposes, such as maintaining and improving the Services, conducting research, and monetization. This User Information includes, without limitation: IP address, unique identifier number, operating system, browser information, URLs visited, data from URLs loaded and pages viewed, search queries entered, social connections, profile properties, contact details, usage data, and other behavioral, software and hardware information. If you access the Services from a mobile or other device, we may collect a unique device identifier assigned to that device or other information for that device in order to serve content to it. This collected data may also be supplemented with information obtained from third parties or submitted by users.
The Company may use browser cookies, web and DOM storage data, Adobe Flash cookies, pixels, beacons, and other tracking and data collection technologies, which may include an anonymous unique identifier. These technologies may be used to collect and store information about your use of the Services, including without limitation, web pages, features and content you have accessed, search queries you have run, referral URL information, links you have clicked on, and advertisements you have seen. This data is used for business purposes such as providing more relevant ads and content, and market research. The Company may also use these technologies and other similar tools to relate your use of the Services to personal information obtained from you, through the Services, or a third party. For example, cookie, click stream or other data about your activities using the Services may allow us to limit the offers and content provided to you through the Services to items we think you will find interesting and relevant to you, based on your prior online activities and preferences.
You may uninstall the Company's downloadable browser add-on Software at any time by following the instructions provided by your browser, on the Software's support page, or by e-mailing us for help at our support page. Note that after you uninstall the Software, certain related files may remain on your system. These remnant files are a record of your previous download and are not executable programs. These files help the Company to prevent fraud on the Services and to better service you if you choose to download the Software again. You may uninstall the Company's mobile applications Software by following the customary operating system procedures on your mobile device platform. You may unsubscribe to Company promotional materials by clicking the “unsubscribe” link at the bottom of the applicable e-mail. Remember that even after you uninstall the Software copies of some information that is publicly viewable may remain viewable in circumstances where, for example, you have commented on content on the Services or if another person copied, stored or shared your information.